Embrace Luxury lingerie

Embrace opened its doors in October 2013, with a luxury boutique based in Reindeer Court, Worcester and accompanying websites.

Embrace Luxury lingerie

Embrace offers high quality lingerie, with everything from every day bras through to special occasion wear. Their premium brands include Prima Donna, Marie Jo, Wacoal, Anita, Elomi, Chantelle and Huit. The ranges include shapewear, bridal and prom lingerie, sports bras and maternity bras. They also have premium swimwear from Miraclesuit, Prima Donna Swim, Anita and Panache. Cup sizes range from AAA to LL and back sizes are from 30 to 50.

The boutique specialises in lingerie and other items for women following breast surgery, and stock post-operative bras and a wide range of pocketed mastectomy bras, swimsuits, prostheses and swim forms. They also have a range of wigs, headwear and organic and paraben free skincare for women going through cancer treatment and supply wigs to both NHS and private clients.


Embrace have specially trained lingerie fitters who provide a bespoke service for every customer. They are passionate about providing women with high quality, properly fitted lingerie, whatever their size or shape.

They take great care in choosing the products that they stock, which is why many of them aren’t found in High Street stores. They take their time with each customer and all fittings take place in a large, private dressing room. They aim to ensure that you have an unhurried and relaxed experience and leave the boutique delighted.

After trying their products many clients have said that they will never buy high street brands again. As a testament to the products and service a great many of customers leave the shop wearing the new bra they have just purchased, disposing of their old bra on the way out!

Embrace have also been recognised by the lingerie industry for their work. They are an Anita Care Centre of Excellence for consultation, fitting and professionalism in post-surgery products. They hold the Stars Underlines Special Care Recognition Award for service in special fittings and care. They also hold the Worcester Customer Service Award for Best Independent business and were recently named as one of the top 100 small businesses in the UK by the Small Business Saturday Small Biz 100 campaign.


Please remember to mention Worcester Independent if contacting this business!

23 Reindeer Court




Mon : By appt only

Tues – Saturday : 0930 – 1700

Sunday : Closed

Tel: 01905 619031